With over a decade of experience and three degrees, including two MBAs, I bring to your company the ideal combination of marketing mastery and creative solutions, made complete with the ability to not only plan, but to execute.
A resume only tells part of my story. Sure, you get the when and where, with some of the what, but you're missing out on the why. Give me a call at 312.788.7809 or an email and you'll find out why I should be the newest addition to your company.
Create, write, produce and implement branding, messaging, integrated marketing plans, catalogs, banner ads, SEO, SEM, CPC, CRO, websites, social, print, email/enewsletters, direct mail, public relations, crisis plans and more.
Online work tripled previous banner ad click through rates and moved website to first page of organic Google results. Magazine ROP ad run generated more sales than a manufacturer could immediately fill. Helped move brand awareness from zero to hero and land multiple high profile clients for web service.
Create a brand, messaging and marketing strategy for new technology startup.
Created comprehensive brand standards manual including logo, fonts, colors, messaging, style and voice. Developed strategic three-year marketing plan with one-year tactical calendar. Built website and created digital following. Combined digital (email, web and social) and traditional (direct mail, hand-written letters and branded giveaways) marketing to grow from an unknown, unfocused startup, to a mature brand, creating significant brand awareness and a clear path to transportation industry domination.
Annual branding and creative services. Tasked with management, creative design and copy writing as well as production of all marketing materials including nine yearly franchise-wide promotions, plus individual restaurant requests and more while staying on brand, yet evolving the image.
Create and produce CPM/CPC ads, social media posts/images, ROP, email, POP, direct mail, flyers, other miscellaneous print and digital projects as well as conduct photo shoots of products.
Create a new brand image and targeted messages for a highly specialized company. Directed team of seven. Reported to chief executive officer.
Rebranded company with new messaging and creative look. Applied new brand and wrote new copy for all current and planned future marketing materials. Created year-long marketing calendar that included a website redesign, CPM/CPC, print/ROP, direct mail, public relations, email/enewsletters, social and video. Developed iPad app. Created public relations crisis communications plan amid legal proceedings.
Presented to, and communicated with, a wide range of clients including Metro Self Storage (90+ location storage chain), Humana (national insurance provider), Century Tile (Chicago-based retail chain), KidSnips (9 location salon for kids), be.group (multi-location senior living community), Kriebel Wells (natural gas producer/investment company), Silver Mine Subs (26-location sub sandwich franchise) and more.
Focused on creation and production of advertisements for newsprint, broadcast, direct mail and magazine. Produced broadcast materials. Wrote copy for marketing materials. Measured and reported on success of marketing campaigns and mediums. Created POP, product catalogs and window/outdoor signs. Evaluated, purchased and maintained technology. Webmaster of e-commerce website.
Benedictine University, 4.0 GPA
Member, Sigma Beta Delta Honor Society
Illinois Wesleyan University
You've made it this far, you must be interested. Turn this session into a conversion by emailing or calling me at 312.788.7809. Alternatively, you may contact me via the form below.